Black Business Spotlight – ‘Think Big’ by CJ Wallace

Biggie’s Son Starts Cannabis Company

Inspired by his father, Christopher Wallace aka Notorious B.I.G., CJ Wallace created ‘Think BIG’ company as a movement to encourage the nation to re-think cannabis. Wallace’s company creates curated cannabis products rooted in creativity, curiosity, and collaboration.

“Many people don’t know my dad was arrested for a cannabis conviction before he died,” said Wallace. “So had he lived, he would have been dealing with the criminal justice system like so many other black men.”
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Paradoxically, there is a boom in the cannabis industry while many sit behind bars serving time for marijuana drug offenses. Think BIG’s mission is to provide a new voice for cannabis. The company is partnering with organizations and researchers to spread its ethos and vision—inspiring the world to unlock cannabis’ use for good.

To pay homage to Biggie, the company launched a strain of cannabis cultivated to stimulate creativity and ease anxiety.

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Named for Biggie’s iconic “Frank White” alter-ego, it’s a pre-roll pack made from “signature sun-grown California cannabis, custom blended with Orange Sherbet, Banjo, and Rattlesnake Sour Diesel.” It’s available at LA’s Rose Collective and Sweet Flower for $40, and a portion of the proceeds will benefit California’s Prison Arts Project.

“We want to show young black entrepreneurs and those who aspire to be them, that there are a lot of opportunities to build and grow a business that is both about making money and giving back to the community,” said Willie Mack, Think BIG’s co-founder and president, in a statement.

“In some ways, we are the driver for social change to help shift the negative stigma of the use of cannabis and the rise of cannabis businesses in black communities. We want the black community to see the cannabis industry as an economic driver as it is one of the fastest growing industries in the world right now.”

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